Lou Gerstner — Made the Elephant Dance
CEO
- Turned IBM around in the 1990s
- Wrote 'Who Says Elephants Can't Dance?'
- Came from RJR Nabisco
Companies / The PC Era
IBM
The PC Era · 1990s — one of the 100 companies on the MogulSpin reels.
The legends
Thomas Watson Jr. — Bet on the System/360
- Bet the company on the System/360
- Son of IBM's founder
Fred Brooks — Mythical Man-Month
- Led the System/360
- Wrote 'The Mythical Man-Month'
Gene Amdahl
- Chief architect of the System/360
- Founded Amdahl Corp
Don Estridge
- Led the original IBM PC
Frank Cary
- CEO during the PC's birth
John Akers
- CEO during IBM's near-collapse
Also on the roster
Institutional holders
When IBM lands on your reels, these are the people you draft — Visionary, Operator, Builder, Financier, one irreversible lock at a time. How few companies in the world will be worth more than yours?
SPIN THE MACHINEMore from The PC Era
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