Companies / The Conglomerates

Xerox

The Conglomerates · 1960s–1980s — one of the 100 companies on the MogulSpin reels.

The legends

Joseph Wilson — Bet on the Copier

CEO

Bet the company on xerography
Turned Haloid into Xerox

Chester Carlson — Invented Photocopying

Invented xerography (the photocopier)

Anne Mulcahy

CEO who rescued Xerox from near-bankruptcy

Ursula Burns

First Black woman to run a Fortune 500 company

PARC researchers

Invented the GUI, the mouse, and Ethernet at Xerox PARC

David Kearns

CEO who led the quality comeback

Also on the roster

Institutional holders

When Xerox lands on your reels, these are the people you draft — Visionary, Operator, Builder, Financier, one irreversible lock at a time. How few companies in the world will be worth more than yours?

SPIN THE MACHINE

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