Robert Woodruff — Globalized Coca-Cola
President
- Globalized Coca-Cola
- Put a Coke 'within arm's reach of desire'
Companies / The Builders
Coca-Cola
The Builders · 1920s–1960s — one of the 100 companies on the MogulSpin reels.
The legends
Asa Candler — Built the Brand
- Bought the formula and built the business
Roberto Goizueta
- CEO who 10x'd the company's value
- Survived the New Coke fiasco
John Pemberton
- Pharmacist who invented the formula
Frank Robinson
- Named Coca-Cola and designed the script logo
Also on the roster
Woodruff trust
When Coca-Cola lands on your reels, these are the people you draft — Visionary, Operator, Builder, Financier, one irreversible lock at a time. How few companies in the world will be worth more than yours?
SPIN THE MACHINEMore from The Builders
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