William Durant — Empire Assembler
Stitched GM together by acquisition — then lost it twice to bad operations.
- Founded GM and Chevrolet
- Died running a bowling alley
Companies / The Builders
General Motors
The Builders · 1920s–1960s — one of the 100 companies on the MogulSpin reels.
The legends
Alfred P. Sloan — Invented Modern Management
CEO
- Ran GM for 23 years
- Wrote 'My Years with General Motors'
Charles "Boss" Kettering — 140-Patent Inventor
Harley Earl — Invented Car Design
Also on the roster
William Knudsen · Charles Stewart Mott · Ed Cole · Harlow Curtice · Semon "Bunkie" Knudsen · Pierre du Pont · John J. Raskob · Donaldson Brown
When General Motors lands on your reels, these are the people you draft — Visionary, Operator, Builder, Financier, one irreversible lock at a time. How few companies in the world will be worth more than yours?
SPIN THE MACHINEMore from The Builders
Boeing · Caterpillar · Chrysler · Coca-Cola · Disney · DuPont · Ford · Goodyear · McDonald's · Pan Am · Procter & Gamble · RCA · Sears Roebuck