Companies / The Builders

Procter & Gamble

The Builders · 1920s–1960s — one of the 100 companies on the MogulSpin reels.

The legends

Neil McElroy — Invented Brand Management

CEO

Wrote the memo that created brand management
Later U.S. Secretary of Defense

William Procter & James Gamble — The Founders

A candle-maker and a soap-maker
Founded P&G in 1837

Harley Procter

Pioneered modern brand marketing with Ivory soap

A.G. Lafley

CEO who drove 'connect + develop' innovation

Also on the roster

R&D chemists · Institutional holders

When Procter & Gamble lands on your reels, these are the people you draft — Visionary, Operator, Builder, Financier, one irreversible lock at a time. How few companies in the world will be worth more than yours?

SPIN THE MACHINE

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